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First Juice® Brand organic fruit and vegetable juice beverage is designed specifically for young, developing taste buds, with a blend that's naturally lower in sugar.* It's a new way for parents to get on a roll towards developing their young children's taste preferences early on. Less sugar. More health. Better choices. Parents can continue to steer their children towards healthy colorful fruits and vegetables while putting the brakes on sugar and sweet. |
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*First Juice® ; has 12g of sugar per fl. 8oz. serving compared to 27g of sugar per fl. 8oz in 100% apple juice |
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FDA's Letter About Labeling
First Juice's Responds to FDA letter |













