First Juice® is the first-of-its-kind, organic fruit and vegetable juice beverage designed specifically for toddlers.  First Juice, while often appealing to older children and adults, is designed with the right amount of flavor for young, developing tastebuds, with the intention of steering them towards an appreciation for flavorful, less sweet tastes.  Not only does First Juice cut the sugar in 100% juice, without adding anything artificial, it also blends the tastes of a variety of juices very deliberately to achieve its unique flavors.