Two reasons:

1. The vegetable juice helps us achieve our flavor profile goal and our goal of minimizing the sugar content of First Juice®.
2. And, because we listen!  We asked over 1,000 toddler parents who serve their children juice if they would prefer a fruit & veggie blend over a fruit only blend, and 93% said they’d prefer the fruit & veggie combo.  Why you ask?  “We’ll take any help we can get to get more veggies into our children!”