Training Little Taste Buds

As parents, we can influence the long-term health of our children by nurturing healthy taste-preference development before they are old enough to tug at our shirts and say, "juice." That's why we believe in Toddler Taste Bud Training.™

We created First Juice® brand to be a smart and convenient alternative for parents to serve their children.

With First Juice®, there's no need to dilute the juice with water. Although dilution is intended to reduce sugar levels, it also lowers nutrient levels. Besides, juice boxes can't be blended with water without a messy inconvenience, so we inevitably give our child sweet-tasting 100% juice.

The next time your little ones ask for juice, offer them First Juice®. It's flavorful without all the sugary sweet taste, and it's simple. And offering toddlers' a less sweet-tasting juice can help steer them in the direction of developing more healthful eating habits from the beginning.

But don't take our word for it, please read what the experts say.